Brand Consulting

HOWISKOREA

How is Korea

Elevating Cultural Assets of Local Brands

As the number of international visitors grows, more local entities are looking for effective ways to promote their cultural services and assets. With our expertise in cultural program development and our understanding of the global market, we are dedicated to helping you showcase your unique offerings to an international audience.

Our tailored B2B solutions address the challenges of cultural adaptation and language barriers, allowing you to confidently engage with visitors from around the world. Offering comprehensive support from brainstorming to program operations, we will be your trusted partner in crafting unforgettable cultural experiences and elevating your brand.

Portfolio

Haeil Makgeolli

Haeil Makgeolli is a local rice wine brewery with core values of serving environment, traditions, and sustainability. With goals of highlighting their brand values and targeting a global audience, How Is Korea has co-developed and is currently operating a rice wine making experience program, Tiger and Makgeolli, in partnership with Haeil Makgeolli.

Services

Cultural Experience Design:: Crafting programs that bridges the needs of our clients and the global audiences.
Logistics and Testing: Planning, testing, and revising the programs for clients.
Program Management: Overseeing programs with skilled hosts (consignment operations).